News

[Xi’an, September 17, 2025] – The highly anticipated WPE & WHPE 2025 Western Natural Expo will be grandly held in Xi’an in 2025.
With the theme of “Natural · Healthy · Sustainable”, the exhibition will focus on natural ingredients, health foods, dietary
supplements, plant extracts, functional beverages, special nutrition, and cosmetic raw materials, injecting new momentum into the
development of the health industry in Western China and nationwide.
As the most influential natural products and health industry event in Western China, WPE & WHPE 2025 will bring together leading
enterprises, research institutions, distributors, channel partners, and brands from home and abroad to showcase the latest technological
achievements and market trends. The event will cover more than 25,000 square meters, host over 650 global exhibitors, and welcome
more than 25,000 industry professionals.

Highlights of the exhibition include:
* Natural Ingredients & Plant Extracts – Covering functional plants, herbal essences, and innovative applications of traditional Chinese medicine.
* Health Foods & Functional Beverages – Focusing on dietary supplements, sports nutrition, special dietary products, and natural drinks.
* Beauty & Personal Care Ingredients – Presenting natural skincare formulations and new trends in clean beauty.
* Industry Forums & New Product Launches – Experts, scholars, and corporate representatives will discuss global frontier trends, regulatory
updates, and innovative case studies.
One of the core highlights of this year’s exhibition is its pioneering “dual firsts.” As the first exhibition in China to launch the International
Precision Nutrition Forum (IPNF), the organizers aim to build a high-end global exchange platform in the field of precision nutrition. The forum
will spotlight the deep integration of natural extracts and precision nutrition, combined with health supplement OEM/ODM and personalized
nutrition customization, offering full-chain solutions from formulation development to production and packaging. This initiative will accelerate
the implementation of precision nutrition products and drive the industry toward higher dimensions of development. At the same time,
WPE & WHPE 2025 will also be the first exhibition to incorporate “personalized nutrition customization” into its central theme.

According to the organizers:

“With the upgrading of health consumption and the rise of the natural concept, the Western Natural Expo has become an important bridge
 connecting domestic and international markets. We hope that through this exhibition, we can promote the growth and expansion of thenatural
 and health industries in Western China, and create more opportunities for enterprises to collaborate.”
The WPE & WHPE 2025 Western Natural Expo is not only a display platform, but also a high-level stage for resource sharing, trend releases,and
business cooperation